Triathlon · Cycling · Running · Multisport
We meet you
where you are
and lead you
where you want to go.
No two athletes are the same — so no two coaching plans should be either. We give you the diagnosis, the conversation, and the curriculum to become a smarter, sharper, more self-reliant athlete.
It's not a sales call. We talk about your training, your goals, and where you're stuck.
Why we exist
Most endurance coaching, frankly, sucks.
Alex's last coach told her to "Just swim more."
This kind of guidance just doesn't help at all. If you have a technique error blocking your development, swimming more will simply ingrain that bad habit. At Campfire we get to the root cause of what's holding you back — swimming, cycling, or running — which is why every one of our one-to-one clients gets a FREE video swim analysis, conducted in-person or remotely.
A gut-check
You'll feel right at home with us if…
- 01You want to know why your training is structured the way it is — not just what's on the calendar tomorrow.
- 02You've felt like a number in a system that gave you a "personalized" plan that wasn't really about you.
- 03You're a busy professional. "More volume" isn't the answer — your stress bucket is already full.
- 04You've thought "I don't know what I don't know" — and you'd like that to stop.
- 05You're chasing something specific — a first 70.3, a sub-3 marathon, a Kona slot, a comeback — and the wrong approach costs you a season.
- 06You suspect a joyful athlete is a faster athlete. You'd like to be both.
- 07You're done with coaches who don't read your workout comments.
- 08You take it seriously. You'd like to hold it lightly, too.
If two or more of those landed, you're our kind of athlete. Keep reading.
How we coach
Four things we do differently.
01 / Method
We coach the athlete, not the algorithm.
We use real exercise physiology — Norwegian-style training, lactate, threshold work, block periodization — and we translate it for your body, your sport, your week. Your wattages and heart rates. Not generic zones.
02 / Outcome
We build athlete IQ on purpose.
After a season with us, you should be able to read your own data, adjust your own plan when life happens, and execute on race day when conditions go sideways. We build the athlete, not the dependency.
03 / Frame
We coach the whole athlete.
Triathlon is physical, intellectual, and emotional. We talk about race-day nerves, fueling fear, the imposter voice that whispers I'm not built for this, the work-life-training squeeze. None of it is "soft" — it's where most races are won and lost.
04 / Access
You get the head coach.
You don't get handed off to a junior. You get Chris, or we save you a spot until one opens on his roster. Keeping the group small allows him to give you the detail you deserve: if you leave a workout comment, you get a comment back. Every workout. Every athlete.
Real athletes. Real results.
Their words. Not ours.
Healthy skepticism is appropriate. We hope you've got some. Here's what athletes who've been with us for one, three, and ten-plus years actually say.
"I didn't even know I needed saving. After years of endurance, I wound up in a void of fatigue and monotony I helplessly numbed with podcasts and bibs to destination races. I wasn't thriving, and had honestly accepted it… they have a clear mission to make you a faster, HAPPIER athlete — and they will succeed."
Mark M.
Long-course triathlete
"Genuinely revolutionary. I'd been told to 'just swim more' — two months in, my pace hadn't moved. The in-depth feedback and video analysis at Campfire pinpointed exactly what I needed to fix."
Alex W.
2:35 → 1:51 per 100m · ~10 min off Olympic swim
"Being an average person and below-average athlete, they made me feel like my abilities were enough. Adam got me to my goal of 13:30 (13:28) at Ironman Copenhagen — entirely remotely."
Kimberly S.
IM Copenhagen · 13:28
"I took up triathlon as a 'senior' athlete. My coaches at Campfire worked with my busy schedule and gave me the plans to ultimately complete my first full Ironman — something I couldn't even imagine a couple of years ago."
David P.
2-year athlete · First IM finisher
"I've never felt as 'seen' by a coach as I was by you."
Hannah D.
Bend Camp athlete
"In about 15 minutes Chris helped me identify that I was overtraining and sending my body mixed signals. I'm not training for Kona. For the overthinkers out there: the gift of simplification."
Chris M.
Strength athlete · à la carte consult
Coaching Programs
Find Your Level.
Four tiers, one philosophy: we meet you where you are and lead you where you want to go. Every level gets individualized coaching — the difference is access and depth.
- Twice-monthly 45-min coaching calls
- Unlimited email & text contact
- "Leave a comment, get a comment" policy
- Fully flexible, customized training plan
- Custom race plan for every event
- Personal Training Roadmap document
- Whole Athlete coaching curriculum
- Multi-sport & single-sport options
- Everything in Soloist
- 3 in-person meet-ups — Chris travels to you
- Full testing battery: lactate, sodium, swim, bike, run
- 2 trips to your A-priority races (boots on ground)
- Weekly phone calls, unlimited any time
- Every workout analyzed & responded to
- Free: Flagship Bend Camp + yearly Swim Camp
- Weekly group coaching call (recorded)
- Weekly drop-in video office hours
- Personal Training Roadmap document
- Strength training included & taught
- Campfire athlete community access
- Brand bundle, kits & sponsor deals
- Camp discounts
- 1 monthly coaching call
- Structured, personalized training plan
- TrainingPeaks integration
- Email support
- Campfire coaching curriculum
Not sure which tier is right for you? Drop us a note — we'll help you figure it out.
The process
What happens after you say yes.
01
The Consult
Free. 45 minutes. A real conversation about where you are, where you want to go, whether we're a fit. No pitch.
02
The Diagnosis
We look at your last 3–6 months of training, your goals, your life. We name the actual limiters — not the obvious ones.
03
The Roadmap
You get a Personal Training Roadmap document — written, not just a TrainingPeaks plan. You'll know what we're targeting, why, and when.
04
The Coaching
We start. You text. We respond. You comment. We comment back. Every two weeks we get on the phone and look at the work together.
Meet your head coach
Coached by a coach who's still coaching.
Chris Bagg has coached athletes since 2009 — beginners and professionals alike, including pros at Kona, Nice, and the ITU Gravel World Championships. He raced professionally from 2006 to 2021. He's the host of The Infirmary podcast, where coaches and exercise physiologists come to talk about what's actually happening inside the workout.
He's not on a book tour. He's the person reading your comments.
- USAT Level II Certified Triathlon Coach
- Swim Smooth Certified Coach
- CAPEC Movement Coach · FRC Certified Movement Specialist
- 7 years teaching high school English (more relevant than it sounds)
Cross-tier non-negotiables
No matter which tier — these don't move.
- 01We will tell you the truth about your training — even when it's not what you want to hear.
- 02We will not sell you volume you don't need.
- 03If you leave a comment, you get a comment back.
- 04We will treat your race like it matters — because it does.
- 05We will coach you toward your own self-sufficiency, not toward dependency on us.
Common questions
The questions we get most.
I've been self-coached for years. Do I really need this?
I'm a busy professional. Will I have time?
I don't know if I'm "athletic enough" to deserve a coach.
How is Soloist different from Scout?
What's the typical commitment?
Can I switch tiers later?
Do you coach single-sport (just running, just cycling)?
I had a bad experience with a previous coach. How do I know this will be different?
Your move
Your future self will thank you.
You don't have to figure it out alone. You don't have to settle for "just swim more." You don't have to keep being the athlete you've been.
We meet you where you are · And lead you where you want to go